The group podcast assignment was yet another great way to explore the Internet and social media. For our podcast we interviewed Kristine Gloria from Waggener Edstrom PR firm. Kristine is an account executive at Waggener Edstrom and was very insightful on the current world of social media. We recorded and produced the podcast at Premium Recording Service and I Royal Raven was the announcer while Ashley and Sloan conducted the interview. Here is a brief outline so you can follow along with the podcast.
0:00 Intro
0:35 Describe Wagner Edstrom and your role at the firm?
a. Wagenner Edstrom (WagEd) specializes in technology and is incredibly relationship oriented. Specifically, WagEd has a long track record with Microsoft.
b. Kristine Gloria is the liaison with account work and digital strategies.
1:17 How has social media evolved and what is your role?
a. Social media has grown from social networks such as Facebook, to micro blogging on Twitter, and has developed into a tool for both personal and professional purposes.
WagEd often uses LinkedIn to do bio searches on their clients and future employees.
b. Kristine's role has been to implement these tools in the business. She is not an early adopter, but watches the space closely.
2:27 How did you gain an initial awareness of social media and how have you implemented it at Waggener Edstrom?
a. SXSW 2007: Sarah Lacy/Mark Zuckerberg Interview and the importance of Twitter
b. Took this momentum to the office.
i. Began a WE Digital Think Tank
4:06 What forms of social media do you use and how does it benefit you as a P.R. firm?
a. Twitter: "Everyday, every hour"
i. Relationships with reporters
b. Facebook
c. LinkedIn: Bio searching specifically
5:11 Commercial
5:41 What is Wagner Edstrom's involvement with the blogosphere and how do you approach bloggers with pitches?
a. Active bloggers on external side of WagEd as marketing
b. Use of blogs internally
6:13 What do you think the relationship between bloggers and P.R. firms should be?
a. Understanding the avenue of communication is key
b. Building relationships is essential
c. Bloggers write what they want to write-it's not personal
6:50 What social media tools do you use on an everyday basis and how have these tools expanded your personal and professional relationships?
a. Keep things professional
b. Social media has helped expand Kristine's network
i. Helps others understand social media tools
7:41 You mentioned social media as a double-edged sword, can you elaborate on this?
a. Blurs personal and professional life
b. Social Media is extremely self-involved
c. You must be in tune to your own personal brand
i. Austin 3.0
9:12 Where do you see social media going in the future in both public relations and personal lives?
a. Kristine does not see blogging as taking over the journalistic venue
b. The public will begin to understand idea of the "double edged sword."
9:53 Outro
2 comments:
Having listened to your groups podcast in class, I was pretty impressed. Personally, I found this project pretty difficult without much instruction before hand. It took my group two days of meeting and over four hourse to get it just right with discussion, edits...etc. I like how you all had a personal interview to get an outside of the class perspective on our studies. I also thought the "fake" radio commercial was pretty clever too. Overall, great job!
Cori,
Thanks for the kind words. It was no easy task to create and complete the podcast. All in all it took at least 8 hours to record and edit the podcast. During the process I felt bad for those in class who had no recording or editing experience since I took so long even for me to edit the podcast.
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